Everything you need to know about becoming a Flow Africa consultant.
What is Flow Africa and how does it help Kenyan SMEs?
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Flow Africa is a digital management software ecosystem enabling micro and small businesses (SMEs) in Kenya to automate their customer relationships, reviews, and bookings.
- Key features: 24/7 booking, online visibility, payment collection, customer loyalty, and the Flow Club digital community.
- Target sectors: Beauty salons, wellness centers, retail shops, liberal professions, workshops, and local services in Nairobi, Mombasa, Kisumu, and all Kenyan counties.
What is the mission of an independent Flow Africa consultant in Kenya?
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The independent consultant canvasses local SME managers to advise them and equip them with the Flow Africa software suite.
- Field & digital prospecting: Identify and contact small business managers.
- Demo & Onboarding: Present the application, configure the merchant's account, and ensure initial onboarding.
- Portfolio follow-up: Maintain regular commercial relations to ensure client retention and generate recurring commissions.
Is becoming a Flow Africa consultant a salaried job in Kenya?
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No, it is an Independent Contractor activity governed by Kenyan commercial law, with no fixed salary or subordination link.
- No fixed salary: Remuneration is entirely based on commercial performance (initial and recurring commissions).
- Social contributions: The consultant is legally responsible for paying their own Kenyan contributions (NSSF, SHIF).
What are the monthly sales quotas (KPIs) required in Kenya?
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Short answer: Maintaining the right to recurring commissions requires achieving a monthly minimum target of packs sold and collected.
- Monthly quota: Minimum 15 monthly sales of packs activated and fully paid by merchants.
- Underperformance penalty: Failure to meet this quota in a given month results in the automatic loss of recurring commissions for the month concerned.
Can I carry out another activity or job in parallel in Kenya?
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Short answer: Yes, combining activities is authorized as long as there is no direct or indirect conflict of interest with Flow Africa.
- Compatibility: The other activity must not belong to the CRM software, SMS marketing, or loyalty program sector.
- Geographic scope: The non-compete prohibition applies to the consultant's county of registration during the contract and for a post-termination period.
What is the cost to start the micro-franchise activity in the first year?
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Access to the Flow Africa micro-franchise is entirely free (0 KES) during the first year.
- Annual entry fees: 0 KES (Offered in Year 1, instead of 75,000 KES).
- Initial training & Accreditation: 0 KES (Offered in Year 1, instead of 45,000 KES).
- Revenue royalties: 0% (Offered in Year 1, instead of 6%).
What are the franchise fees applicable from the second year (Year 2)?
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From the second year, royalties and entry fees apply and are deducted directly from the commissions generated.
- Annual entry fee: 75,000 KES due on the anniversary date. If the consultant has not generated sufficient sales by the 12th month, the contract ends for non-renewal without any debt being claimed.
- Operating royalties: 6% of the gross revenue (excl. VAT) generated by the consultant's merchant portfolio, withheld at source on commissions.
- Annual training: Accreditation renewal sessions are included free of charge in the annual entry fee.
How much does a Flow Africa consultant earn in Kenya (Commission plan)?
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The consultant receives a percentage on each sale as well as on the maintenance of recurring subscriptions, with a startup boost over the first 6 months.
- Commission grid (Base offer):
- Startup (Months 1 & 2): 35% — Starter: 633.62 KES | Premium: 920.26 KES | Elite: 2,346.20 KES
- Development (Month 3): 30% — Starter: 543.10 KES | Premium: 788.79 KES | Elite: 2,011.03 KES
- Consolidation (Months 4 to 6): 25% — Starter: 452.59 KES | Premium: 657.33 KES | Elite: 1,675.86 KES
- Evolution (Recurring, after M6): 20% — Starter: 362.07 KES | Premium: 525.86 KES | Elite: 1,340.69 KES
- Additional commissions (Add-ons): Concierge Service (905.17 KES one-shot), Sender ID (321.00 KES one-shot), Flow Club (78.00 KES/month recurring).
What are the M-Pesa payment conditions, KRA eTIMS compliance, and taxes?
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Payments are executed every 15 days via M-Pesa, subject to the express submission of an eTIMS invoice compliant with the Kenya Revenue Authority (KRA).
- Calendar: Bi-weekly calculation (1st to 15th, then 16th to end of month).
- KRA eTIMS requirement: The electronic eTIMS invoice must be transmitted within 48 hours after the close of the fortnight. Any delay postpones the transfer to the following fortnight (excluding documented national KRA server outage).
- Withholding Tax (WHT): In accordance with Kenyan tax law, Flow Africa applies a 5% Withholding Tax on gross commissions.
What training is provided to become an accredited consultant?
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The consultant follows an initial 3-day program combining access to the e-learning platform (LMS) and practical coaching.
- Initial accreditation: Mandatory after validation of the initial training.
- Annual renewal: Accreditation must be renewed each year via upgrade sessions whose costs are covered by the annual entry fee.
Can a franchisee recruit salespeople or subcontract their activity in Kenya?
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No, the contract is strictly individual (intuitu personae). Any delegation, subcontracting, or account sharing is prohibited.
- Code of ethics: The consultant must sign and apply the Flow Africa ethics charter.
- No access sharing: CRM credentials and platform access must never be communicated to third parties or unauthorized employees.
What are the responsibilities regarding data protection (ODPC) and anti-spam (CAK)?
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The merchant is the Data Controller and Flow Africa is the technical Data Processor. The consultant guarantees absolute compliance with telecom legislation.
- DPA 2019 compliance: Strict respect of the Office of the Data Protection Commissioner (ODPC) directives.
- Anti-Spam & Sender ID: Prohibition of sending unsolicited SMS in accordance with the Communications Authority of Kenya (CAK) rules.
- Guarantee & Compensation (Right of Set-Off): In the event of a fine imposed by the CAK or ODPC due to the consultant's fault, Flow Africa is authorized to withhold amounts due directly from their commissions. Franchise company directors commit as personal guarantors.
What happens to recurring commissions if the contract is terminated?
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The right to recurring commissions ceases immediately and permanently upon termination of the contract.
- Portfolio ownership: The entire merchant portfolio remains the exclusive property of Flow Africa.
- Notice & Garden Leave: A standard 30-day notice applies. During this period, Flow Africa may place the consultant on Garden Leave (system access suspended for security reasons) while maintaining payment of commissions already acquired.
- Equipment return penalty: Commercial materials and equipment must be returned within 7 days, under penalty of a 2,000 KES penalty per day of delay.
Which jurisdiction is competent in case of a commercial dispute in Kenya?
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Short answer: Dispute management depends on the financial amount at stake to guarantee a rapid and economical resolution.
- Disputes ≤ 200,000 KES: Subject to the jurisdiction of the Nairobi Small Claims Court for a rapid judgment within 60 days.
- Disputes > 200,000 KES: Subject to binding arbitration of the Nairobi Centre for International Arbitration (NCIA).
